AI Product & Campaign Imagery
GYMANIMAL
Summer Essentials / 3 colourways
Product and lifestyle imagery for the Summer Essentials drop from Gymanimal, a Dutch women's activewear brand: studio shots for every product page, plus campaign scenes across three colourways.
20 images across 6 product pages
“I love it, thanks a lot. Love to work with you!”ChiestRead review.webp&w=3840&q=75)
01
A Dutch activewear brand made for confidence
Gymanimal is an activewear brand from the Netherlands, designed mainly for women who train. Its range covers leggings, tops, shorts and accessories, sold online with free shipping from €50, free returns and pay-later checkout.
The brand's promise is spelled out on its homepage under “Why women choose Gymanimal”: gear that works as hard in the gym as it looks good leaving it.
What Gymanimal stands for
- 100% squat proof
- High waist, premium stretch fabric
- Made for performance, designed for confidence
02
The brief
Summer Essentials is a matching two-piece: a fitted T-shirt (€32.99) and a scrunch short (€29.99), each in Midnight Blue, Burgundy and Forest Green. That makes six product pages, and the set is featured among the bestsellers on the homepage.
Online, the images are the fitting room. Shoppers need to see the fit from every side, and the whole range has to look like one collection when the colourways sit side by side.
What the imagery needed to do
- Show the fit from the front, side and back of every colourway
- Make the scrunch detail on the back of the short clear at a glance
- Keep light, backdrop and styling identical, so the six pages read as one set
- Give the brand lifestyle scenes for the homepage and social media
03
The collection
Twelve studio shots on a warm, neutral backdrop: the same four angles for each colourway. Click any image to see it large.
04
Out in the world
Beyond the product pages, the set is shown where it is actually worn: coffee runs, city streets and home, the everyday side of gym clothing that the brand sells.
05
How the set is built
Every colourway follows the same shot list, so a shopper can compare them angle for angle:
- Front. The main product image: the full outfit, straight on, logo visible.
- In motion. A walking three-quarter view that shows how the fabric moves and hugs.
- Fit. A relaxed pose that shows the high waist and the cut of the T-shirt hem.
- Back. The view that sells the short, with the scrunch detail front and centre.
06
At a glance
- Client
- Gymanimal, Netherlands
- Collection
- Summer Essentials: T-shirt and scrunch short
- Colourways
- Midnight Blue, Burgundy, Forest Green
- Deliverables
- 12 studio shots, 2 group shots, 6 lifestyle scenes
- Used on
- 6 product pages and the homepage
- Format
- Square, 2048 × 2048
Client feedback
I love it, thanks a lot. Love to work with you!
ChiestFounder, Gymanimal · NetherlandsNext
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