AI Product & Lifestyle Imagery
LXG SOCIETY
Premium headwear / UK
Still-life and lifestyle imagery for LXG Society, a UK premium headwear brand: caps staged with classic cars, sport and studio props, then worn in cafés, cities and on the course.
29 images across 7 colourways
“Great service. I would use again in the future.”MartinRead review.webp&w=3840&q=75)
01
Headwear for people who do the work
LXG Society is a premium headwear brand from Poole, in the south of England. Its line is “Where Discipline Meets Design”: caps and beanies made for builders, athletes and people who hold themselves to a higher standard, described by the brand as “the uniform for those already doing the work”.
Each piece is built around a clean embroidered monogram and a considered finish, at around £59.99 a cap. The brand speaks to ambition without shouting about it, and the imagery had to do the same.
The range in these images
- LXG Society Cap in Green Laurel, Blush and more
- Signature Cap in Arctic White
- Classic Cap in Midnight Navy
- Gold Edition Cap in Espresso Brown, with gold trim and signature detailing
02
The brief
A £60 cap has to look worth £60 before anyone touches it. Plain product shots on white make it look like any other cap; the brand needed images that show the life it stands for: fast cars, early sessions, good coffee and quiet success.
At the same time, every colourway needed clear, honest product views for the online store and social channels.
What the images needed to do
- Make a cap feel like a premium object, not merchandise
- Tie the product to an aspirational, disciplined lifestyle
- Show every colourway and the embroidery detail clearly
- Give the brand a consistent library for its store, ads and social feeds
03
Still life
Twenty compositions pairing each cap with objects from the world its customers live in: classic and exotic cars, golf, tennis, skiing, music and calm studio materials. Click any image to see it large.
04
Worn
The same caps out in the world, on men and women, in cafés, on city streets and on the golf course, so customers can picture themselves wearing them.
05
How the set is built
Every image follows a few simple rules:
- The logo always reads. The monogram faces the camera and stays sharp, so every image works as brand recognition.
- Props tell the story. Each object says something about the customer: a scorecard for discipline, a classic car for taste, decks for creativity.
- A consistent palette. Warm neutrals and deep tones match the caps, so the grid looks like one collection.
- Square format. Delivered square, ready for the online store, Instagram and ads without re-cropping.
06
At a glance
- Client
- LXG Society, United Kingdom
- Product
- Premium caps
- Deliverable
- 29 square images
- Types
- Still life and lifestyle
- Colourways
- Espresso, Navy, White, Green, Blush, Burgundy and more
- Built for
- Online store, Instagram and ads
Client feedback
Great service. I would use again in the future.
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