AI UGC Video Ads
TRUSTED HEALTH PRODUCTS
OraMD / ReliefMD / Earth & Elm
Creator-style video ads for a veteran-owned US natural health brand, made with AI-generated presenters. Eight vertical spots across its OraMD oral care, ReliefMD pain relief and Earth & Elm skin care lines.
8 ads across 3 product lines
“Rimzan knew exactly what he did. Much recommended and will definitely come back.”Johan★★★★★Read review.webp&w=3840&q=75)
01
A natural health brand built on trust
Trusted Health Products is a veteran-owned, independent company from the United States, founded by Ray Spotts in 2001. Its promise sits in its tagline, “Nature Provides The Best Answer®”: personal care made from plant-based ingredients, with no preservatives, harsh chemicals or fillers.
Its best-known product is OraMD, a tooth oil sold as a natural alternative to conventional toothpaste, which more than 250,000 people have used. Formulas are developed with the company's own Bioelectric Mapping® approach and made in the USA. The founder sums up the ambition simply: not to be the biggest, just the most trusted.
Three product lines
- OraMD: tooth oils, a breath spray, unwaxed floss, the Dr. Bass toothbrush and complete kits
- ReliefMD: plant-based body and foot oils for everyday aches
- Earth & Elm: nourishing face and body oils
02
The brief
Natural health products are a trust sale. People want to see someone like them holding the bottle, explaining why they switched, and showing how it fits into their routine, which is exactly what short, creator-style video does best on social feeds.
Filming real creators for every product, audience and variation is slow and expensive. The goal was to produce that same creator-led format at speed, using AI-generated presenters, so the brand could put more of its range in front of more people.
What the videos needed to do
- Stop the scroll in the first seconds with a direct, personal opening
- Keep the product in hand and on screen, so viewers know exactly what it is
- Explain the benefit in plain, everyday language, true to the brand's natural positioning
- Cover several products and audiences without a studio shoot for each
03
The videos
Eight vertical ads across all three product lines. Hover over a video to preview it on desktop, or tap to play it with sound.
Tap to play with sound
OraMD Tooth Oil
The flagship: a plant-based tooth oil pitched as a swap for conventional toothpaste.
OraMD oral care kit
Unboxing the all-in-one kit and walking through each piece of a daily routine.
OraMD Bad Breath Spray
A quick, first-person take on an all-natural breath freshener.
OraMD Pure Unwaxed Floss
Explaining why unwaxed floss matters, product held up to camera.
OraMD Dr. Bass Toothbrush
A close-up on the brush and the gentle brushing method behind it.
ReliefMD Body Oil
An older presenter speaking to everyday aches, for a different audience.
ReliefMD Body Oil
A second, softer angle on the same product, filmed at home.
Earth & Elm Nourishing Body Oil
A lifestyle-led spot for the skin care line, with the bottle as the hero.
04
How each ad is built
Every spot follows the same structure, tuned to the product it sells:
- A script per product. Each ad starts from what makes that product different, written as something a real person would say out loud.
- A presenter who fits the audience. Age, look and setting are matched to the buyer: a bathroom routine for oral care, a relaxed home for body oils.
- Product first. The item is held up to camera early and stays in view, so the ad works even with the sound off.
- Cut for social. Delivered in 9:16 at 26 to 46 seconds, the format that TikTok, Instagram Reels and YouTube Shorts are built around.
05
Many faces, one brand
Rather than one spokesperson, the series uses a range of presenters of different ages and backgrounds, each in a believable home setting. That lets the brand speak to more of its customers, and test which voices and angles connect best.
Across the whole set, the look stays consistent: natural light, clean interiors and simple styling that match the brand's calm, nature-first identity.
06
At a glance
- Client
- Trusted Health Products, United States
- Deliverable
- 8 vertical video ads (9:16)
- Length
- 26 to 46 seconds each
- Product lines
- OraMD, ReliefMD, Earth & Elm
- Presenters
- AI-generated
- Built for
- TikTok, Instagram Reels, YouTube Shorts
All presenters in these videos are AI-generated. Product names and claims belong to Trusted Health Products.
Client feedback
Perfect videos, I love the way he approached each and every video. We would have wasted many bucks but Rimzan knew exactly what he did. Much recommended and will definitely come back.
JohanHR, Trusted Health Products · United StatesNext
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